I decided to pay a visit to my local Best Buy to see how things were shaping up for the final run up to Christmas. Just after walking in the door I am greeted by this:
Yes, the large Windows 8 display table in the center of the aisle is not displaying Windows 8 systems, it has been turned into a display stands for Beats Audio products. Meanwhile, just to the right and perhaps ten feet away the store has the Microsoft Surface on display. See it here:
The Surface is just dumped onto an ASUS table next to an ASUS Android tablet. There is no Surface signage at all other than the price labels you can see in front of the unit.
Now to be fair there is a Windows-themed table over in the Smartphone section of the store that has another Surface on it along with an HP Touchsmart All-In-One and an HTC 8x Windows Phone. And on the flip side of that table was an ASUS VivoTab RT, a Samsung ATIV Smart PC, and a Windows 8 notebook. But there is no actual signage for the Surface. The price tag over there reads $699, with no explanation whatsoever of what you are getting. Literally all you know is “Microsoft Surface, $699”. But why is this table over by Smartphones? Why isn’t it in the Tablet/PC section of the store? It isn’t as if these devices (other than the 8x) were being offered with data plans. At least not as far as any signage showed.
Since it seems that Microsoft accelerated plans to get the Surface into stores the kiosks for displaying it probably aren’t expected until January. But would it really be that hard to take the Beats Audio boxes off the Windows 8 display and put both Surfaces on it? That would put them on an appropriate table in an appropriate section of the store. And really, how hard would it be to send someone down to
Kinko’s FedEx Office to get a large “Microsoft Surface” sign printed to put up behind the units?
Really Best Buy, this is embarrassing.