I have been trying every which way to avoid calling the new Windows 8 user experience and applications by the code name Microsoft used, Metro. But I’m giving up. I mean “Windows Store Apps”, “Microsoft Design Language”, “New Windows Experience”, or whatever BS ways they’ve been coming up with to try to refer to this stuff just doesn’t cut it. Sure they have some kind of trademark problem with the name Metro. So why not come up with some catchy easy to use name to replace it? Absent that I’m going back to using the name Metro. It’s their trademark problem, not mine.
I’ve been through something like this before. You know why DEC’s Alpha is named Alpha? That was its code name. It was totally untrademarkable. DEC tried a couple of alternative names. The first one they announced turned out to be pronounced a bit too close to the Arabic word for excrement. One replacement got through a trademark search but, oops, actually turned out to be someone elses trademark. There may have been other attempts, but meanwhile the entire world knew it as Alpha. DEC finally tried to create a trademark by adding AXP to it, so Alpha AXP was the official name. But the AXP disappeared. Today anyone in the IT realm knows what Alpha is, and it doesn’t matter that you couldn’t trademark the name. The Rdb group got a lot of shirts that year, because every time they changed the name of Alpha we had to reprint the shirts 🙂
So, I’m calling on press, analysts, bloggers, developers, end-users, and every other sane human being on the planet to just keep referring to the new Windows 8 stuff as Metro. If Microsoft doesn’t like it they can give us a new catchy name that we might start using instead. But if they keep insisting we stuff descriptive phrases into every place that demands a noun then we’ll just have to use a noun of our own choice. And I choose Metro.